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  • Golfers Seek Healthy Deduction From Courts

    As an American transplant, it was surprising to find that golf is not tax deductible in Sweden. In the United States, golf is used often by companies as a business deduction for client contact and corporate marketing. Even individuals can deduct club and association dues, in most circumstances.

    In Sweden, corporations can deduct expenses for exercise programs for their employees. Many large companies have extensive gyms for their people, and getting your dues paid at private gym is not uncommon.

    However, in Sweden, golf and some other popular sports that lead to longer life and good health, are excluded from the tax deductions. Svensk Golf has put together a pretty good overview of how is golf being ignored by the Swedish government for its health benefits. Swedish Golf Online brings it to you edited in English here.

    Researchers, golfers and health care professionals agree. Golf is good for your health. But Swedish politicians have a different view - meaning exercise is still not deductible for businesses.

    Leif Olsson retired in June after 50 years with Thermia Heat Pumps in Arvika, Sweden. The 65-year-old Olsson has never had a sick day over those years. Olsson has never cost his insurance company and the Swedish taxpayers a dime. Olsson thanks golf for his good health, a sport he has been faithful to for over 20 years. He plays golf with various friends twice a week during the season, on Thursday and Sunday mornings.

    "It is clear that golf is a healthy activity. It moves the body while you concentrate on the game. It's a great workout physically and I stay focused mentally, as well," he told the Swedish magazine, Svensk Golf.

    Leif might feel good from golf, but it is not a way to fitness. Not according to Swedish politicians.

    From January 1, 1988, a Swedish company could make tax-free deductions for their employees' exercise regimen. There were, however, a few caveats. It had to be a simple physical sport that can be practiced by almost everyone, and sports that require more expensive facilities, equipment and peripherals, and most commonly practiced away from work such as golf, sailing, horseback riding and downhill skiing should not be subject to tax deductions.

    It's not just Leif Olsson who believes golf is good for your health. There is scientific evidence that golf is good for health, as well.

    The Karolinska Institute, one of Sweden's largest centers for training and research, accounts for 30 percent of the medical training and 40 percent of the medical academic research conducted in Sweden. In 2008,  a study was released from the Institute entitled, "Golf, a Game of Life and Death." It stated that golf reduced mortality in Swedish golf players.  The results were published in the research journal, The Scandinavian Journal of Medicine & Science in Sports, and it stated that golf is so good for health that golfers live an average of five years longer than non-golfers of all ages.

    That golf was not deductible as healthy exercise surprised the researchers behind the study.

    "There are few sporting activities which have  better health benefits than the sport of golf. If I were a politician, data like this would make me happy that almost 600,000 Swedes play golf, which is obviously positive for the Swedish people's welfare," said Ulf de Faire, one of the co-authors of the study.

  • Celtic Manor Congratulates Ryder Cup Players

    Sir Terry Matthews, the owner of host venue The Celtic Manor Resort, has congratulated the golfers who have won places on, what Sir Terry believes, is the strongest European team ever assembled for The Ryder Cup.

    A European side containing eight of the world’s top 20 golfers was finalized on Sunday when Captain Colin Montgomerie added his three wildcard picks to the nine automatic qualifiers that were decided upon completion of the last counting event, the Johnnie Walker Championship at Gleneagles.

    Montgomerie selected Padraig Harrington, Luke Donald and Edoardo Molinari to join qualifiers Lee Westwood, Rory McIlroy, Martin Kaymer, Graeme McDowell, Ian Poulter, Ross Fisher, Francesco Molinari, Miguel Angel Jiménez and Sweden's Peter Hanson for the match against the United States of America on October 1-3, 2010.

    The Chairman of the Celtic Manor Resort, Sir Terry Matthews said: “I congratulate every member of the European team on winning their place in the team. It is a considerable achievement both for those who qualified automatically and for those who were awarded wildcard selections.

    In my opinion, this is the strongest European team ever assembled and I look forward to welcoming these very talented players to The Celtic Manor Resort in four weeks’ time. I have no doubt they will meet an equally determined American side and we all anticipate a fantastic week of the finest sporting competition.”

    At the start of the season, Montgomerie urged his Ryder Cup contenders to play in this year’s Celtic Manor Wales Open to better acquaint themselves with the Ryder Cup layout and, in Donald and Molinari, he has picked players who shone in that tournament.

    Donald finished third on his first appearance at Celtic Manor in June while Molinari was just a shot further back in fourth. With tournament champion Graeme McDowell one of the highest placed team qualifiers after his sensational US Open triumph a fortnight later, and Wales Open runner-up Rhys Davies invited to be part of the team room in a non-playing role, Montgomerie has surrounded himself with golfers who have performed well on The Twenty Ten Course.

    Like McDowell, Poulter and Jiménez return to Celtic Manor with fond memories as the Wales Open winners of 2003 and 2005 respectively.

    In all, seven of the 12 players who will bid to regain The Ryder Cup from the Americans have played in this year’s Celtic Manor Wales Open and only Westwood and Poulter have yet to play the new Ryder Cup layout in competition.

    “I think it’s a definite advantage for Europe to have so many of the team who know the course well,” said Celtic Manor Director of Golf Courses Jim McKenzie. “A good number of them also have the added confidence of having played very well on The Twenty Ten Course.

    Although I think US Captain Corey Pavin is right when he says there is nothing tricked up about this golf course, there’s no doubt the more you play The Twenty Ten Course the more you learn about it.”

    Pavin adds his four captain’s picks to complete his team next Monday, September 7. They will join automatic qualifiers Phil Mickelson, Hunter Mahan, Bubba Watson, Jim Furyk, Steve Stricker, Dustin Johnson, Jeff Overton and Matt Kuchar.

  • Sweedih Golf Federation Re-Shuffles the Deck

    There will be a new look to the Swedish Golf Federation as changes are being made in the organization.Right on the heels of the announcement of a drop in membership and, worse, a drop in the number of tee times booked, the Swedish Golf Federation announces a change in the responsibilities of its management.

    Jan Ekblom will have responsibility for overseeing investment in business analysis. General Secretary Gunnar Hakansson takes over operational responsibility in the area of Business & Events and Bo Bengtsson has been named Deputy Secretary-General.

    "We are now strengthened on analysis that will produce material making it easier for the Federation and the golf clubs to make more informed and better decisions in tough economic times. This is a priority that is fully in line with our stated mission to spend more on communications to better illustrate the benefits of our sport," says the Swedish Golf Federation General Secretary Gunnar Hakansson.

    Jan Ekblom will work with business analysis. He begins his new duties immediately and will leave his present position as Head of Business & Events.

    Per Svensson and the golf tourism project will be moved from the GIT to Business & Events. Per also will be working to develop new business ventures.

    "We will focus more on our business now as the economy brightens, in particular, by strengthening Per Svensson's role to be responsible for new projects, besides tourism issues. I will take the role of operations executive," said Hakansson.

    There will be a strengthening the department of Club & Construction. Anna Bauer will be Project Manager and Operations Coordinator. She moves from the position of Project Manager for the Golf School.

    Internal IT, Internal Service and GIT will merge into one department with Bo Bengtsson as Director and Eva Bergstrom as Coordination Manager. This merger will provide better service to clubs, golfers and Federation partners. As noted, Bo Bengtsson is simultaneously appointed as the Deputy Secretary General of the Federation.

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Thoughts on Golf.se

Wednesday, 08 September 2010 22:21

Swedish Golf Online would like to congratulate our friends at the website, Golf.se (the portal of the Swedish Golf Federation) for becoming finalists in the Editorial category of the Swedish Design Award, a prize that promotes graphic design.

The Golf.se website was redesigned late last year by the creative digital agency, Burro from Stockholm. Patrik Engberg, a designer at Burro, and one of those who created the new site says, "I think we have succeeded in providing information and services in a dynamic and user-friendly manner that is easy to absorb." Engberg is a little surprised with being a finalist saying, "It would be a little flattering that such a large site, which accommodates many different aspects, can win this award. If you look at past winners, they have, perhaps, not had quite as many diverse readers to those sites."

The prize consists of a certificate and a gold medal. Winners will be announced on October 7 at Moderna Museet in Stockholm, and later on the site designpriset.se. The finalists are chosen equally by a professional jury and readers who vote in  four different categories: Editorial, Information, Advertising and Identity. This year there were 170 applicants in the four categories.

However, while we are pleased with the recognition of the website design, we have to wonder about the announcement that two films on the Ryder Cup will be streaming on the website for the month leading up to this year's competition at The Celtic Manor in Wales, October 1-3.

We applaud the viewing, where you can see the movie "The History of the Ryder Cup" and also see a film from the Ryder Cup action played in 2008 at Valhalla, which ended with American victory.

"It's time for revenge now," said Daniel Hill on PromoPlay, which distributes films on Golf.se's behalf.

For 79 SEK, you can see the Ryder Cup videos on the net as many times as you want for a month. This offer is only available in Golf.se.

And this is where we wonder about the purpose of the streaming? It would seem more beneficial to have offered the program as a free service to Swedish golfers, say sponsored by Viasat Golf , who will be carrying the event on their pay for service sports channel. Anyway, 79 crowns to watch, essentially, repeats seems pretty steep, no matter the quality and the amount of viewing access.

The SGF should be using this as a promotion for golf, in general, and the Ryder Cup, specifically. Some say that the Ryder Cup is the greatest show in golf, and certainly can help build some enthusiasm for the close of the 2010 season and to help build up the longing to start 2011 through the Swedish winter.

In any event, wouldn't this have been a better promotion leading up to the Ryder Cup bid? The proceeds could have gone to the bid itself, not just as part of the war chest, but to show the potential governmental and corporate sponsors the enthusiasm that Swedish golfers had for hosting the event.

Just a thought.



The Final Thoughts on the Tiger Woods Fiasco

Wednesday, 08 September 2010 22:21

I only posted few articles on the INCIDENT. There was a story on Elin's parents, one on Parnevik's thoughts and one on the police report and what two lawyers said what would come of all this is a misdemeanor traffic violation that would garner a fine. They were legally right and terribly wrong.

As to the other car wreck, it is always sad when a family disintegrates, no matter the circumstances and especially when children are involved.

Speaking from my own experience, I was a depressed and miserable excuse of a human being when the decision was reached to end my marriage. I had two young sons who I love more and harder than I could ever imagine possible. I daily wondered if I would ever see them again. I lost my house, my credit rating and if not for the extraordinary support of friends and especially one man and his family, I might be living in a cardboard appliance box somewhere. Yes, I was that f**ked up.

It was only after the papers were signed, and as Bruce sings, "the Judge put it all to rest" was I, finally, able to get on with, what has become a pretty OK life.

Even with all his money and support system and his ability to play golf unlike anyone-ever-I cannot believe that Tiger Woods did not fight with the same voices in his head that I did. Voices that berate you, remind you of your arrogance and stupidity, nag at your self doubt and question your ability to turn it around.

Add to those private, haunting voices add the public ones that do all the above and make the worst moment in your life a public joke. For the life of me, I don't know how he has accomplished what he has done so far! Problems with his golf swing, there's something he's doing wrong. Really! You think?

I hope that both he and Elin can get on with the new way that they will cooperate in the raising of, what one friend called, two "awesome" kids. Divorced or not, they will always be linked through their children.

I wish them both all the best.

Now, can we get back to golf?"

Having a Wild Weekend - Thoughts on the PGA Championship

Wednesday, 08 September 2010 22:21

Finally!

After a number of attempts, I was finally able to link a video feed of the CBS coverage of the PGA Championships. After adjusting to the appalling amount of ads and promos for CBS shows, we got to see a little bit of exciting golf. Congratulations to Martin Kaymer for winning and to Bubba, Dustin, Rors and veteran Steve Elkington for giving us an exciting and tumultuous back nine of the final major of the 2010 season.

I had a Twitter feed going on during the broadcast. It was the first time I had tried that and I'm here to tell you, Christina Kim may be the most entertaining golf fan in the world. That woman brings a unique perspective to the telecast, not only as a fan of golf, but as a professional who has played on the big time stage. She seems to be very genuine, a WYSIWYG person, and she speaks her mind. For big golf events, I recommend the Twitter activity.

As to the "grounding" incident, as Dustin did, I never once considered that his lie to be in a bunker or sand trap or hazard or whatever the Rules guys want to call that piece of land with no grass on it. But, the rule was posted as a Local Rule all week and, as they say in golf (especially) "A rule is a Rule." Unfortunate? Yes. Avoidable? Yes.

My thoughts have been on what kind of game was golf back in its beginnings that these rash of rules had to be developed? I can understand drop areas and double hits and not writing in the correct score. The one about grounding your club in a bunker is one that has always escaped me. Seriously, why? Is it any wonder why kids, who think about playing this "game" quit after learning that if you brush a blade of grass in your backswing, you can be penalized in one part of the playing field, but not in another.

My friend, Shane at "Dogs That Chase Cars", brought out a fact that Jack Nicklaus NEVER ground his club to avoid such incidents as this weekend's or on the chance of his moving the ball. That's the kind of meticulous preparation that makes Jack, Jack. Which is why he is who he is, and I'm a weekend hack out for a good time. But that meticulousness is also the reason that Jack made slow play de facto with his pre- shot routines and his taking forever to line up a putt.

Anyway, Johnson took the bullet for golf like a man. We hope that his big game has enough upside to shrug this off to where it will get a few laughs on the speaking tours later on. As to the howlers claiming the rule is unfair and that Johnson shouldn't be penalized, well, if we can wallow in the self congratulatory orgy that we golfers did when Brian Davis called a two stroke penalty on himself, declaring that THIS is what makes golf the great game it is, then we can't howl in protest about the "unfair" treatment of calling the penalty on Johnson. Tough call, but the correct call.

I was more concerned with the seemingly inadequate amount of marshals and referees at the ball position. There's no doubt that Johnson hit his tee shot just short of Iowa, into a crowd that looked about twenty deep. What was disturbing was the lack of crowd control. I'm all in favor of letting the fans get up close and personal, but Johnson should have had a little room to swing. Geez, he should of had a little room just to think. It's little wonder that he made a wrong decision. Noisy crowds are one thing. Smelling the mustard from some fan's breath is something else.

Not only were the marshals and walking rules officials no where to be seen, the crowd was so thick that Johnson's caddy had to squeeze down to the fairway to be able to see the result of the swing. I remember Johnson having to wait for a long stream of fans who walked across his line to get a better sight angle. Johnson was left on his lonesome, surrounded by a friendly, if restless, crowd of fans ready to witness history…or disaster.

The PGA was quick to absolve themselves of the rules infraction. Their mantra of "we told them" was forcefully, if somewhat embarrassingly, given. What hasn't been explained was the lack of crowd supervision, Johnson's shot window was narrow due to the crowd's convergence and scramble for a vantage point.. How narrow? Anyone less skilled than Johnson might have seriously injured someone. The PGA proudly proclaimed their gratitude for the "thousands of volunteers" who, without their diligence, the tournament could not have been held. They could have used a couple of diligent people up on that hillside on 18.

Finally, Whistling Straits.

The nadir of two massive egos coming together to create a perfect storm of, as John Garrity, contributing writer, Sports Illustrated calls "the Gilded Age of Golf Course Design. These tracks cost too much to build and maintain, and they're way too hard for weekend golfers to play."

Michael Bamberger, senior writer, Sports Illustrated said, "You build a course that looks spectacular on TV and challenges the best players, so naturally it gets on TV. Once it's on TV, everybody with an AmEx card wants to go play it, and because they've shelled out so much they don't want to admit that it's impossible to play, and the myth perpetuates itself. Genius. The course is so unnatural that the players can't tell the hazards from the playing surfaces. I know everybody seems to love this course, but when it's all said and done, and I know I'm repeating myself here, it represents all that's wrong with modern design. Obscenely expensive and unplayable for us — or me, anyway."

Pete Dye likes to build golf courses that dwarf the play and the players. You don't remember the who wins what at Ponte Verde, you remember the 17th hole. Or the railroad ties. The game of golf is just something that happens on his creations. Whistling Straits looks spectacular in HD, the views of the lake seem to surround the course. But unlike the great courses like St. Andrews, Seminole and Pebble Beach, Whistling Straits looks nothing like the natural land it inhabits. The great courses meld into the land they occupy. I heard the words, "Pete Dye moved a lot of dirt" several times during the week to describe the course. That says it all.

Anyone who has visited and played "The Dukes" golf course above St. Andrews is not surprised that Herb Kohler put a few bunkers into Whistling Straits. He must have difficulty in playing bunker shots because to his way of thinking the number of bunkers = the degree of difficulty. If Whistling Straits is what Kohler thinks links courses should look like, then the City of St. Andrews better be prepared for what he must have in mind for Hamilton Hall behind the 18th green at the Old Course.

There is a lot to remember about this playing of the 2010 PGA Championship. The gaffe by Dustin Johnson may turn out to be least of them all. Golf is at a crossroads as equipment technology and improvements to personal fitness programs is making existing courses obsolete. At the same time, world economies and environmental impact is making the use of more land for bigger golf courses unattainable. Is Whispering Straits a glimpse into golf's future or a last look at its accessibility.

Photo of Dustin Johnson by Andy Lyons/Getty Images North America

Viasat Will Keep Viewers Waiting for Another Five Years

Wednesday, 08 September 2010 22:21

Viasat Golf has signed a deal to continue broadcasting the PGA Tour. On Monday, the media company Modern Times Group of Viasat Broadcast extended the contract for golf through 2015.

Viasat has held the broadcast rights to the PGA Tour since 1987. The new contract allows viewers to continue following the U.S. Men's Tour on Viasat Golf until the end of 2015. In total, there will be 600 hours of live coverage a year from the PGA Tour, the Nationwide Tour and Champions Tour, as well.

"We have the great pleasure to extend our partnership with Viasat for the next five years. The PGA Tour has plenty of supporters in Sweden for a long time, largely thanks to the success of Scandinavian players, like five time winner on the Tour Jesper Parnevik, the 2009 Players Championship winner Henrik Stenson, and Carl Pettersson, who recently won the RBC Canadian Open," said Tim Leisure, Senior Vice President of International Television PGA Tour.

To Hans-Holger Albrecht, president and CEO of MTG, says that the PGA Tour is one of the world's hottest broadcast rights packages and already is a staple of our dedicated pay-TV channels. The golf channel is a very important part of our wider pay-TV sports channels that focus on single sports."

While Viasat and the PGA Tour congratulate one another, the Swedish golf viewing public cringes at the thought of sitting through the next five years waiting to see someone hit a golf shot.

Because despite golf's woes of declining rounds of play, fewer club members and golf courses turning into jogging trails, golf remains a huge draw on TV and a hit among advertisers in the USA. Only the NFL topped the PGA Tour in advertising sold on network and cable TV last year, according to the Nielsen Rating Service.

That is the main problem that Swedish viewers have. The television coverage of the PGA Tour from the States is loaded with advertising, much of it promotion of programming by the American TV channels themselves. This causes huge gaps in the coverage here while those commercials run. We viewers in Sweden, who pay for the privilege, annoyingly await a glimpse of any action on the fairways and greens.

We in Sweden are forced to wait minutes looking at the same static crowd and nature shots while listening to announcers trying to make dead air sound exciting. Additionally, during the summer, events may be 6, 7 or more hours behind Sweden time, keeping the Swedish viewer up to the early AM to find out the winner.

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Inside the Ropes Following Player's Hopes

Wednesday, 08 September 2010 22:21

Swedish Golf Online has been inside the ropes for the first two days of the Scandinavian Masters, and as a take off of the old joke, "Boy! Are our legs tired!"

We have been assisting with the telecast as a TV spotter, which has given us an upfront and semi-personal look at how the players and caddies interact with each other as well with their fellow competitors. Interestingly, there is a relation between the caddies and the TV coverage, which is not apparent when you watch the telecast on TV.

What does a spotter do? In a nutshell, he is the on the ground eyes for the TV production team. He is assigned a group, or a player to watch and to keep track of his shots, and to alert the truck when anything unusual or eventful happens.
At the end of each hole's play, you also send in your score to see if it jibes with the official score.

You can be called off at a moment's notice to follow someone hot, and hopefully your group stays in the hunt. You can always tell if your player is being featured because there will be a ground camera following you.

Yesterday's best moment for me, was the triple attempt of José Manual Lara's caddy to get his rain pants off. For some reason he was trying to get them over his golf shoes without unzipping the ankles. Finally, on the third attempt, José unzipped the ankles, and the caddy removed his shoes, and perseverance triumphed.

Much has been said about the Bro Hof golf course over the years and two things have proven to be correct. The first is that it is long. That is true (take it from the TV Spotter), in fact, to most of the caddies I have talked to and some of the players, the comment has been, "It's too long!"

I followed Dustin Johnson, the big hitter from the United States on Thursday. In benign weather conditions, he overpowered the the course, tee to green and putted well enough to go five under. On Friday, the wind was up, cooling temperatures and scores, and Johnson went one over.

The second comment, and this is unanimous, is the condition of the course. If there is such a thing as a perfect condition, Bro Hof is pretty close. No one has complained about the conditions, and the greens have been given particular praise. They may be hard to putt because of the undulations, but they never bounce or go awry by the surface. They are truly amazing.

The only one who handled the course well yesterday is our leader, KJ Choi. The Korean, who can hit it big and can handle wind, got to minus 10 before going into the clubhouse at 9 under.

Of course, earlier in the week, all eyes were on Choi on the putting green to watch him practice the side saddle putting stroke. To these eyes, he was struggling, and I saw no consistency in his putting stroke. Tuesday afternoon, he abandoned the club and went back to his regular putter. After the first two rounds, he is in the lead.

At his Friday press conference, when asked about the return to the regular stroke, he said that he hadn't abandoned the side saddle, but would work on it gradually over the next few months. If he wins this week, after struggling with the making cuts at the two previous events using the side saddle, you wonder if he will.

Robert S. Johnson, from Sweden is in second place using a Swedish radio and print humorist for his caddy. Obviously begun as a human interest angle, will Johnson risk a win to keep up the commitment? And if he does, and wins, will golfers become like Chuck Berry in rock, and find a local back up to carry the load?

Somehow, I doubt that.

 

 

 

 

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Divot Ends

Thoughts on Golf...and other diversions - Divot Ends is a  golf blog by Swedish Golf online's own Gene Oberto

 

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