Divot Ends
Thoughts on Golf.se
Swedish Golf Online would like to congratulate our friends at the website, Golf.se (the portal of the Swedish Golf Federation) for becoming finalists in the Editorial category of the Swedish Design Award, a prize that promotes graphic design.
The Golf.se website was redesigned late last year by the creative digital agency, Burro from Stockholm. Patrik Engberg, a designer at Burro, and one of those who created the new site says, "I think we have succeeded in providing information and services in a dynamic and user-friendly manner that is easy to absorb." Engberg is a little surprised with being a finalist saying, "It would be a little flattering that such a large site, which accommodates many different aspects, can win this award. If you look at past winners, they have, perhaps, not had quite as many diverse readers to those sites."
The prize consists of a certificate and a gold medal. Winners will be announced on October 7 at Moderna Museet in Stockholm, and later on the site designpriset.se. The finalists are chosen equally by a professional jury and readers who vote in four different categories: Editorial, Information, Advertising and Identity. This year there were 170 applicants in the four categories.
However, while we are pleased with the recognition of the website design, we have to wonder about the announcement that two films on the Ryder Cup will be streaming on the website for the month leading up to this year's competition at The Celtic Manor in Wales, October 1-3.
We applaud the viewing, where you can see the movie "The History of the Ryder Cup" and also see a film from the Ryder Cup action played in 2008 at Valhalla, which ended with American victory.
"It's time for revenge now," said Daniel Hill on PromoPlay, which distributes films on Golf.se's behalf.
For 79 SEK, you can see the Ryder Cup videos on the net as many times as you want for a month. This offer is only available in Golf.se.
And this is where we wonder about the purpose of the streaming? It would seem more beneficial to have offered the program as a free service to Swedish golfers, say sponsored by Viasat Golf , who will be carrying the event on their pay for service sports channel. Anyway, 79 crowns to watch, essentially, repeats seems pretty steep, no matter the quality and the amount of viewing access.
The SGF should be using this as a promotion for golf, in general, and the Ryder Cup, specifically. Some say that the Ryder Cup is the greatest show in golf, and certainly can help build some enthusiasm for the close of the 2010 season and to help build up the longing to start 2011 through the Swedish winter.
In any event, wouldn't this have been a better promotion leading up to the Ryder Cup bid? The proceeds could have gone to the bid itself, not just as part of the war chest, but to show the potential governmental and corporate sponsors the enthusiasm that Swedish golfers had for hosting the event.
Just a thought.
The Final Thoughts on the Tiger Woods Fiasco
I only posted few articles on the INCIDENT. There was a story on Elin's parents, one on Parnevik's thoughts and one on the police report and what two lawyers said what would come of all this is a misdemeanor traffic violation that would garner a fine. They were legally right and terribly wrong.
As to the other car wreck, it is always sad when a family disintegrates, no matter the circumstances and especially when children are involved.
Speaking from my own experience, I was a depressed and miserable excuse of a human being when the decision was reached to end my marriage. I had two young sons who I love more and harder than I could ever imagine possible. I daily wondered if I would ever see them again. I lost my house, my credit rating and if not for the extraordinary support of friends and especially one man and his family, I might be living in a cardboard appliance box somewhere. Yes, I was that f**ked up.
It was only after the papers were signed, and as Bruce sings, "the Judge put it all to rest" was I, finally, able to get on with, what has become a pretty OK life.
Even with all his money and support system and his ability to play golf unlike anyone-ever-I cannot believe that Tiger Woods did not fight with the same voices in his head that I did. Voices that berate you, remind you of your arrogance and stupidity, nag at your self doubt and question your ability to turn it around.
Add to those private, haunting voices add the public ones that do all the above and make the worst moment in your life a public joke. For the life of me, I don't know how he has accomplished what he has done so far! Problems with his golf swing, there's something he's doing wrong. Really! You think?
I hope that both he and Elin can get on with the new way that they will cooperate in the raising of, what one friend called, two "awesome" kids. Divorced or not, they will always be linked through their children.
I wish them both all the best.
Now, can we get back to golf?"
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